BRAND STRATEGY Iceberg model, by ©BRAN1D


BRAND STRATEGY

How to define a long-term plan to raise a brand's value by differentiating competition and influencing public perception?

BRAND RESEARCH (Secondary)
Where are you?
COMPETITOR RESEARCH (Secondary)
Where are your competitors?
BRAND ANALYSIS (Secondary)
What is your position?
COMPETITOR (Secondary)
What is your competitors position?
BRAND NAMING & MESSAGE
How to Introduce yourself (and your company, products or services)
BRAND ARCHITECTURE
How you organized and categorized your brands, (products or services)?
‎BRAND POSITIONING
How make your brand stand out from the competition?
BRAND VMV (Vision, Mission & Values)
Review or renew your company vision, mission & values
BRAND VP (Value Proposition)
How to narrate your values and unique point?
BRAND TOUCHPOINTS & AUDIENCES
How to make your customers fall in love with your brand?
BRAND ROADMAP
All about your brand road map
BRAND LAUNCH
How to make a powerful first impression?