BRAND WORKSHOP Iceberg model, by ©BRAN1D


BRAND WORKSHOP

Where are you today, and do you want to be tomorrow?

For a better results, we suggest that you participate in our initial strategy session in which we understand more about your brand vision and target; and accordingly offer you the most optimum brand strategy.
Understanding the problem is half of the solution. But before you prescribe a solution, you first must properly diagnose!

Nice to BRAND you!

BRAINSTORMING
What is your brand goal and how do you do it better?
BRAND DISCOVERY
Where do you come from and who are you?
BRAND RESEARCH (Primary)
Where are you?
COMPETITOR RESEARCH (Primary)
Who are your competitors?
BRAND ANALYSIS (Primary)
What is your brand position?
COMPETITOR ANALYSIS (Primary)
What is your competitors position?
BRAND AUDIT
Who are you, and what are you doing now?
BRAND BUDGET
How to define your brand on budget?
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BRAN1D
Overview
Process